Alisa Wallington

Director, Portal Product, iPipeline

In 2015, iPipeline reshaped the protection portal landscape with the launch of SolutionBuilder. At the time, protection portals were limited to basic functions, namely sourcing premiums, printing quotes, and little more. We knew we could and should do much more, and our vision was clear: to empower advisers to better serve their clients and help secure their financial futures.

Protection insurance is critical, and advisers need more than just a tool to compare prices. They need the ability to evaluate quality and seamlessly build comprehensive cover across multiple product types. SolutionBuilder delivered just that, and it has since revolutionised protection research and sourcing.

Today, nearly half( 45 %) of all advised protection quotes in the UK originate from an iPipeline portal. Even more telling, 80 % of those advisers now rely on SolutionBuilder as their engine to power protection recommendations. This widespread adoption reflects the trust advisers place in the platform, and iPipeline’ s ongoing commitment to innovation and the protection market.

But innovation never stands still. We continue to develop smarter, more efficient tools that help advisers work faster, better, and with greater

confidence. In 2025, three major updates across SolutionBuilder and Assureweb signal the next evolution in protection technology.

1. Introducing the all-access subscription

On June 2nd, we introduced a new All Access Subscription, providing unlimited and uncapped access to both SolutionBuilder and Assureweb. This change affects a small portion of users who currently access Assureweb at no cost. However, the modest subscription fee will fuel significant reinvestment in both platforms, helping to fund ongoing innovation and improve user experience.

Subscribers will benefit from immediate access to all new features as they launch, along with training and support to help them integrate updates seamlessly into their workflow.

2. End-to-end digital annuity applications

iPipeline has bought digital transformation to the annuity market with a new e-apply service, within Assureweb Annuities. With demand for annuities on the rise, particularly among retirees seeking income stability, this enhancement couldn’ t be timed better.

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