For the first time, advisers will be able to complete annuity applications entirely online, going

directly from quote to application without reentering data. Initially launching with one provider, additional providers will follow quickly, simplifying the annuity sales process and saving advisers valuable time.

3. Advanced underwriting: A smarter start to applications

Finally, and crucially, we are also addressing a long-standing pain point in the protection buying journey: the disconnect between quoting, application, and underwriting. Currently, premiums often rise after underwriting – creating frustration, delays, and duplicated effort.

To tackle this, the new Advanced Underwriting tool allows advisers to include simple medical information at quote stage. This dramatically improves the accuracy of initial quotes and reduces the risk of price changes after underwriting. It means fewer repeat applications and a smoother, more professional experience for clients.

Advanced Underwriting will soon be available through SolutionBuilder, starting with a beta rollout to select users, followed by full access later this year.

Looking ahead

These enhancements reflect our mission to do more than just digitise – they’ re about fundamentally improving how advisers operate. Whether it’ s through greater efficiency, smarter quoting, or faster applications, we’ re here to help advisers deliver better outcomes for their clients.

As we continue to invest and innovate, advisers can expect even more from iPipeline in the months ahead. These updates mark a bold step forward, not just for portals, but for the future of financial advice.

If you want to know more about anything discussed in this article, click here.

August 2025 | 25