Critical illness cover is there to provide a financial cushion for people facing some of the most difficult times in their lives. That’ s why we’ ve enhanced our Critical Illness Plus offering with increased cover and payout. Discover the number of ways our Critical Illness Plus policy is helping to support even better customer outcomes than ever before.

At HSBC Life we’ re proud of our claims record and we want to be there when our policyholders need us the most. Since 1988 across all of our distribution channels, we have paid out over 15,500 critical illness claims, totalling £ 817m. In 2024 we paid out 94.44 % of critical illness claims 1. Our new enhancements will help us continue this strong track record.

Why we’ ve made changes We’ ve listened to feedback from advisers and experts and following customer testing we’ ve put together a series of meaningful policy enhancements that will mean we are there to financially assist people who are facing difficult health diagnoses.

Given issues such as long waiting times for hospital procedures 2 and the rising cost of living, these improvements could help provide practical solutions when your clients are diagnosed with a critical illness that’ s covered.

Undervalued and misunderstood According to the CIExpert 2024 Critical Thinking Report, Critical illness insurance isn’ t well understood by customers:

• 81 % of people are not aware that you can make multiple claims on a critical illness policy.

• 66 % think that claims are not paid out or they don’ t know how often claims are paid out.

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