The Protection Adviser Autumn 2023 | Page 30

ADDING THE VALUE TO VALUE-ADDED SERVICES

Nicola Reynolds , Marketing Consultant

With one in nine on a hospital waiting list for treatment 1 , we recognise the increasing pressure on the NHS . With only 13 % of the UK population with healthcare 2 , now is the time for your clients to make the most out of the value-added services available with their insurance policies .
How often do you discuss the monetary value of value-added services with your clients ? HealthWise , our free member app , gives quick and convenient medical advice and treatments worth up to £ 1,800 per year . Now that ’ s worth shouting about !

Our top three services in 2022 were :

Remote GP appointments
ONE WORD – ACCESSIBILITY … THE QUALITY OF THE GPS ’ CALIBRE IS VERY HIGH
Michael La , General Practitioner at Square Health
With HealthWise , members can book a video or telephone consultation with a UK-based GP who can issue prescriptions and make referrals to specialists if required . In 2022 , remote GP appointments accounted for over 61 % of overall usage , with 82 % of appointments being held digitally . This gives your clients peace of mind as it takes away the wait of accessing a GP appointment .
Mental health support
Cathy McAllister , Psychotherapist at Square Health

THE BIGGEST BENEFIT IS PEOPLE DON ’ T HAVE TO BE ON A WAITING LIST … THEY CAN SOMETIMES EVEN BOOK ON THE SAME DAY

With approximately one in four people in the UK experiencing a mental health problem each year 3 , it ’ s not surprising mental health support was the second most used service in 2022 . HealthWise provides members with trained experts via video or telephone call , and they can receive treatment and personal support for a wide range of conditions . Clients can access up to six sessions of mental health support each year * . In 2022 , mental health services accounted for 16 % of overall usage , with the top three conditions being anxiety , depression and stress .
Physiotherapy

YOU CAN GET IN TOUCH WITH US IN DAYS

Mark Laurens , Physiotherapist at Square Health
Over 20 million people – almost a third of the population – have a musculoskeletal condition such as arthritis or back pain 4 . HealthWise provides members with access to a network of physiotherapists who can diagnose and treat a wide range of musculoskeletal conditions . In 2022 , physiotherapy accounted for 15 % of overall usage , with the top three conditions being back , neck and shoulder pain ; hip , knee , ankle ; and sprains . Ninety-five percent of these appointments were held virtually .
30 | PROTECTION ADVISER | AUTUMN 2023 |