Shelley Read , Senior Intermediary Development and Technical Manager at Royal London

Shelley considers where advisers can find the protection opportunities within the Consumer Duty .

A colleague shared a Thomas Edison quote a few weeks ago , which I think sums up perfectly my thoughts on Consumer Duty in the adviser market :

OPPORTUNITY IS MISSED BY MANY BECAUSE IT IS DRESSED IN OVERALLS AND LOOKS LIKE WORK

Not all , but for many firms Consumer Duty will bring some extra work , some anxiety and possibly even some dread . The more I study Consumer Duty , the more I firmly believe it brings a massive opportunity to advisers and their firms . Focussing on good customer outcomes and showing we ’ ve done that will no doubt avoid risk , increase reputation , aid customer retention and increase revenue .

22 | PROTECTION ADVISER | AUTUMN 2023 |