really strong sales messages , but now we need to push them further , so they are not wasted , or get to consumers third hand .

An area that providers and service companies need to get better at is supporting advisers with their marketing and advertising . Some networks and service providers offer basic training in these areas , but with everything now available at the touch of a button , we should be bringing financial advice and , more importantly protection , into the 21st century . With TikTok one of the biggest platforms for the younger generation , we should be utilising it a lot more . We are starting to see more coming through on the platforms and socials , which I am sure you will have had a taste of on LinkedIn , and these are a great way to get messages out there , but we need to expand this and get more real-life stories to the masses – ones which resonate with consumers , and that is where it will really come to life .

And what better way to bring this back around to where we started ? How do we get younger people into the industry ? By offering them a career where they can use their devices to generate and support new customers , like themselves , through mediums that they understand a lot better than those of us who have been here a while !

If you want to discuss anything mentioned above with Emma , or have any further questions for her , please get in touch at e . vaughan @ simplybiz . co . uk

EDITION 1 , SPRING / SUMMER 2022 |

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