In the latest episode of On Air with Emma Vaughan, Emma sits down with Dave Morris, a recent addition to the team at National Friendly. With a background in performance and a passion for people, Dave brings a unique energy to the insurance world- one that’ s both refreshing and deeply rooted in empathy.

From stage lights to spotlighting claims

Emma opens the interview with her signature question:“ Tell us something interesting about yourself.” Dave doesn’ t disappoint. Before stepping into the insurance industry, he worked as a professional actor and still occasionally graces the stage. His recent role as a Dame in a pantomime proved a hit among colleagues, showing that personality and performance can go hand-in-hand with professionalism.

This theatrical background, Dave explains, helps him develop strong communication skills- an asset in a field where clarity and connection are key.

A journey through friendly societies

Dave’ s career path takes him from a large PLC to Holloway Friendly, and now to National Friendly. His transition into the friendly society sector is eye-opening.“ Everything is just different,” he says, describing the warm, inclusive culture that defines these organisations. At National Friendly, he finds

a place where innovation meets compassion, and where the focus is firmly on serving members.

One standout feature of National Friendly is its vibrant internal culture. From monthly social events to spontaneous team dinners, the sense of community is palpable.“ Culture isn’ t just a buzzword here,” Dave notes.“ It’ s the glue that holds everything together.”

Claims: The heart of insurance

When asked about the most important aspect of working at an insurer, Dave is unequivocal:“ It has to be the claim.” He praises National Friendly’ s claims team, led by the award-winning Gemma, for their dedication and empathy.“ We’ re often the only ones a member can talk to during a difficult time,” he says.

Emma echoes this sentiment, highlighting the industry ' s shift from focusing solely on claim statistics to prioritising customer support.“ It’ s not just about paying out- it’ s about how we support people through the process,” she says.

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